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Why Are Scrunch Bum Leggings So Popular in Australia?

Why Are Scrunch Bum Leggings So Popular in Australia?

You've probably heard about the very popular, new activewear trend that has just boomed in the last few years called Scrunch Bum Leggings. They are known for their scrunched up material that rests on your booty, enhancing the glutes to make your booty look lifted, round and plump! It is essentially a butt-lift without the surgery! The scrunch is perfect for high-intensity workouts with squat proof material allowing for maximum stretch and definition so you’ll always feel confident at the gym. Why are they so popular? The trend of elaborating certain muscle areas among women has grown, rather than trying to look smaller, women are looking for gym wear that makes them look and feel stronger.

How Many People Search for Scrunch Bum Leggings-Australia

In Australia, there are 5,400 Google searches for 'Scrunch Bum Leggings’ each month, with a large variety to choose from, every activewear retailer has made that jump on the scrunch bum bandwagon. In comparison, Australia has the lowest Google searches for regular ‘Gym Leggings’ at 1,300 each month which further proves Australian women prefer the Scrunch Bum Leggings activewear trend.

How Many People Search for Scrunch Bum Leggings-The US

Inversely, in the US ‘Scrunch Bum Leggings’ consist of only 720 Google Searches each month with higher numbers of regular ‘Gym Leggings’ being searched for at 5,400 Google searches each month. All of the same activewear retailers in Australia are available to Women in the US so we have to question why the trend isn’t as popular there.

How Many People Search for Scrunch Bum Leggings-The UK

In the UK, we do see a substantial amount of Google searches for ‘Scrunch Bum Leggings’ at 3,600 each month however, again regular ‘Gym Leggings’ are searched for even more at a considerable amount of 27,100 Google searches each month. Again, the same activewear retailers in Australia are offering their Scrunch Bum Leggings to the UK population.

We put this down to societal changes in favourable trends, that differ between countries and usually are adopted at different times. Australia has adopted the Scrunch Bum Leggings trend earlier than its US and UK counterparts. We also see that looking at US and UK exclusive activewear retailers that the scrunch bum trend isn’t as advertised as your normal, regular gym leggings. We will definitely see this change as trends shift and are adopted by different countries, keep an eye out though, soon every girl at the gym will have rounded, enhanced glutes!

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